Our
Timeline
Lore
History
We’ve been around since 2007, we’ve grown like crazy and we’re still cranking out the creative.
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2007
de Novo Alternative Marketing LLC is incorporated in Cedar Rapids, IA by Heather Smith Friedman. It opens an office at the Armstrong Centre in Cedar Rapids and is the size of a very nice closet.
APRIL
2008
de Novo moves into a refurbished space in the Iowa Theatre Building.
(Bonus points if you know how many coats of paint it took to paint the walls red.)
JUNE 13,
2008
de Novo officially evacuates its office as the Cedar River crests at 31’ during the historic flood of 2008.
SEPTEMBER
2008
All employees are displaced by the flood and Jen accidentally sets fire to Heather’s dining room table during a staff meeting. There may have been wine involved.