de Novo Alternative Marketing LLC is incorporated in Cedar Rapids, IA by Heather Smith Friedman. It opens an office at the Armstrong Centre in Cedar Rapids and is the size of a very nice closet.
de Novo moves into a refurbished space in the Iowa Theatre Building.
(Bonus points if you know how many coats of paint it took to paint the walls red.)
All employees are displaced by the flood and Jen accidentally sets fire to Heather’s dining room table during a staff meeting. There may have been wine involved.