de Novo red asterisk

Our
Timeline Lore History

We’ve been around since 2007, we’ve grown like crazy and we’re still cranking out the creative.

Bulb Glow

2007

Heather-Red

de Novo Alternative Marketing LLC is incorporated in Cedar Rapids, IA by Heather Smith Friedman. It opens an office at the Armstrong Centre in Cedar Rapids and is the size of a very nice closet.

FEBRUARY

2008

Heather-Gold
Jen-Gold

Jen Neumann joins de Novo as a Partner. Things get weird.

APRIL

2008

de Novo moves into a refurbished space in the Iowa Theatre Building.

(Bonus points if you know how many coats of paint it took to paint the walls red.)

JUNE 13,

2008

de Novo officially evacuates its office as the Cedar River crests at 31’ during the historic flood of 2008.

SEPTEMBER

2008

All employees are displaced by the flood and Jen accidentally sets fire to Heather’s dining room table during a staff meeting. There may have been wine involved.