Dyersville, Iowa is best known as the location of the iconic Field of Dreams movie site. The small community in Eastern Iowa is safe, clean, predominately Catholic, and Caucasian.
The City of Dyersville came to de Novo to help them solve these problems:
(distinctly different so we had two insights for audience)
Residents: Pride drives progress
Visitors: Compelled by the prospect of magic
Sea of sameness focusing on quality of life for residents
Dyersville is a diamond in the rough field, with optimistic, realistic, and intentional growth
Dyersville is a rare mix of history, pride, and progress, drawing people from all four corners to find their idea of home
Tell Dyersville’s story through refreshed branding, messaging, and videos to appeal to potential new residents and visitors and to reenergize current residents. Show the opportunities that are available if you live in or visit Dyersville.
First Congregational United Church of Christ is a progressive, welcoming, LGBTQ+ accepting, non-denominational Christian church in Cedar Rapids. Like many organized religions, church attendance is falling, and congregations are getting older.
First Congregational came to de Novo to help them solve these problems:
People want personal affirmation, spiritual structure, and genuine community without the judgment. They want “Religion that relates.”
Other churches feign authenticity, acceptance, and community.
First Congregational is religion fully realized, offering true affirmation and genuine community in an historic space that is anything but an ivory tower.
First Congregational meets you where you are in your spiritual journey.
Create a video and digital campaign that authentically shows how welcoming FC is and connects to those who may be lost or looking for a spiritual home.
Baird, a national wealth management firm, is made of up groups of advisors around the country. The Vander Leest & Wenzel Group, a Cedar Rapids-based group of Baird advisors, hired de Novo to help them solve these problems:
Clients want to make money and maximize their wealth. They don’t need an advisor, but they want support. Conscientious investors know their money can do more.
They want human connection, expertise tailored to their goals, and empowerment to fulfill their personal legacy.
All play it safe/guarded/sterile. Don’t highlight the emotions of these decisions. They say the “right” things, but not always the real things. Guarded, impersonal, and with only surface-level humanity, the competition simply lives in a world full of bulls and bears.
Thoughtful vs. Transactional. Building their own legacy while building yours.
Vander Leest & Wenzel Group has all the potential for personality but needs to show how they put people before portfolios.
Vander Leest & Wenzel Group sees your potential to give money meaning
Cast away some of the conventions in the financial industry to make a difference in a sea of sameness. Develop a messaging strategy and videos that show how Baird is different.
Financial advising should always be personal and never feel transactional. And all advisors are NOT the same. But it can start to feel that way, can’t it?
We care as much about people as we do portfolios. From different backgrounds, interests, and experiences, we bring ourselves to work each day, powered by the reason each of us got into this business in the first place: you. By understanding your goals, adapting to life’s changes, and partnering with you for the long-run, we offer the most valuable asset of all: peace of mind. That’s the human quality that gives money meaning.
Leaving a legacy starts with defining your idea of success. That’s why we’re here.