Linn County Public Health


When Linn County Public Health decided to launch a client referral network made up of more than 20 health care and social service providers—a massive undertaking—they came to de Novo to brand the new entity from the ground up. Because the model for their organization was entirely unique, we also needed messaging to explain the novel and complex concept to the public in a way most people could easily understand.

Not only did we create the name, logo and messaging for My Care Community, we also provided public relations support to help announce the program to the public and get the community excited about this new resource.