CR Community School District

Education & Non-Profit

The Cedar Rapids Community School District partnered with de Novo to create new branding for two schools in the district that were converted into magnet schools. de Novo gathered input from students, teachers and other stakeholders in order to create these custom logos, that include symbolic elements based on those surveys and the new schools’ mission statements.

The Cedar Rapids Community School District is in the process of updating its facilities for a 21st century learning environment and needed help explaining the need and the plan to the public and other stakeholders. de Novo was able to distill the plan into relatable, simplified messaging that was delivered in the form of video and a website. The video is fun, personable and engaging, and involves CRCSD students, and the website includes bright and upbeat colors to create a positive feeling towards these changes in the school district.