When's the right time?

When is Alternative Marketing the smart choice for you to reach your customers? Right Now!

The domination of the :30 second TV spot as the best advertising choice for brands is going away (or at least changing drastically). Think of it as "white noise" that consumers are looking to block out (hello, TiVo anyone!?!). Marketers and consumers are asking for honest relationships with their chosen brands and are not accepting of simply being broadcast to.

An Alternative

de Novo Alternative Marketing offers just that – an alternative. Our strategies work because they create relationships and build an emotional connection between the consumer and the brand. It is high impact marketing that brings a brand's qualities and information directly to consumers often in areas they are not used to seeing advertising, therefore making a stronger imprint on the desired target. Right place, right time, right consumer in the right frame of mind.

Our goal is to create the best alternative marketing firm in the world by enabling brands to communicate with their target consumers through guerrilla intercept, creative viral mechanisms, publicity, events, and memorable interaction. It all goes back to that word: de novo. De novo means "afresh" and "anew." Literally translated from medieval Latin, it means "again, but in a different way."

That's what we're all about. And that's how we're able to make a difference for our clients. You've tried all sorts of traditional marketing tactics and vehicles in the past and now you're ready to really differentiate yourself in the marketplace. You're ready to do it "again, but in a different way."

The time is now...